Development of the brand strategy for Deakin University’s five year Strategic Plan ‘Delivering Effective Partnerships’ was designed to promote the Plan’s goals and missions. At the heart of the design concept is a motif, crafted to create a series of icons that represents key stake holders. The brand strategy was applied to a range of corporate literature and due to its success, adopted for other promotional items such as, invitations, banners, posters and lecterns.
A five year plan
